Ep. 62 - A Journey From Engineering to Marketing with Karen Morgan

Sep 27, 2022

 

Welcome to Engineer Your Success Podcast with Dr. James Bryant.  Karen Morgan, PE is the Owner, Lead Strategist, and Content Creator at DOTomation Consulting. Karen spent the first half of her 20+ yr engineering career as a project engineer and project manager on rail and roadway design projects. In the second half of her career, she works as a professional marketer for engineering firms. In 2016 she started her own engineering marketing firm. At DOTomation, their goal is to help engineering firms grow their business through on-call proposal coordination, website, and social media marketing, and training is done for you by successful, experienced engineering technical and marketing professionals. 

 

[00:00 - 07:33] Let’s Welcome Karen Morgan!

• Karen Morgan is an engineer and farmer who also owns a marketing company, DOTomations.
• Karen's journey from an engineer to marketer was unexpected and she found it to be a more natural fit than her previous career path.
• Karen transitioned from project management to marketing when she became exposed to proposals for the first time and found that the market spoke right - 
• her clients were small to medium engineering firms that were looking for help with high-quality product proposals.

 

[07:33 - 15:10] Tips for Writing Proposals That Wins!

• The challenges that marketing departments face are universal.
• Technical professionals often struggle with writing and need training or guidance to be able to do so effectively.
• The solution is to provide value to the community and focus on what the client wants rather than trying to sell them.

 

[15:10 - 22:48] How to be a successful business owner in the marketing space

• Karen coins Karen Donald Mason “Staying in front of your customers”
  By doing this you are not just providing helpful information and solutions, but also being available to help when needed.
• Being a person of integrity is key when it comes to marketing proposals, as it can help build trust and credibility.
• Creating a proposal schedule that works for you is important, and being able to stick to it is key to success.

[22:48 - 25:14] Closing Segment

• Follow Karen
• •  links below
• Parting Notes

 

Resources Mentioned: 

How Good Humans Sell: The Proven Path to B2B Sales Success

You can learn more about Karen Morgan by connecting with her on LinkedIn or by visiting www.DOTomation.com

 

Sponsors:

 

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.

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Important Resources to Note:

 

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast

Tweetable Quotes:

 

“You're investing in the community you're providing value and when a person has a problem that you're uniquely positioned to solve. You're gonna be top of mind.” Dr. James Bryant

 

“When you say that this schedule works for you, then stick with it. If it doesn't then just be a person of integrity and be able to say, gosh, I know that this is supposed to fit on my schedule right now and it doesn't. So let me try to find somebody else for you that I think can fill that gap. If you can consistently be that person that can be a straight shooter.” - Karen Morgan